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One of the world’s leading airlines, Qatar Airways, has launched an advertising campaign that allows viewers to become the stars of their own personalised commercials.
The airline’s new ‘AI Adventure’ film uses advanced artificial intelligence to place viewers directly into the advertisement, marking an industry first.
This was disclosed in a statement on the company’s website on Wednesday.
The innovative campaign allows participants to select from various scenes within the film, with AI technology adapting the characters to match the viewer’s facial features and skin tone.
Qatar Airways Group Chief Executive Officer, Badr Mohammed Al-Meer, said, “At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”
The company’s Chief Commercial Officer, Thierry Antinori, highlighted the unique nature of the campaign, stating, “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”
To experience the AI-driven adventure, viewers can visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.
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